Is Shopify Legit?

Is Shopify Legit?

Shopify is a Canadian e-commerce company founded in 2006 and based in Ottawa, Ontario. The company allows businesses to create online stores through the use of its software. Shopify is considered a legitimate eCommerce platform and is often recommended for small businesses. However, there are some online shoppers who do not trust Shopify because of past security breaches. In this blog post, we will explore whether Shopify is a reliable eCommerce platform and why some shoppers may not trust it.

Why Shopify is Legitimate Business

Shopify is a legitimate eCommerce platform founded in Ottawa, Canada in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake. As of March 2022, it is being used by over 1.8 million businesses in 175 countries and is trusted by brands such as Nestlé, GymShark, Kylie Cosmetics, and Unilever.

Moreover, Shopify went public on the New York Stock Exchange in 2015 and is now a publicly-traded company with a market capitalization of over $85 billion and trading at about $670 per share.

It is currently the 7th largest company in Canada by market cap ahead of other Canadian companies such as CIBC, Suncor Energy, and Telus. Estimates from different web sources revealed that Shopify has over 10k employees which would be unsustainable for fake and illegitimate businesses. Being an e-commerce platform, Shopify has the trust of millions of businesses that use Shopify’s platform to sell their products and services online.

Some of the key features that make Shopify a trusted eCommerce platform are:

-Shopify is PCI compliant which means that it meets the Payment Card Industry Data Security Standards (PCI DSS) requirements for handling credit card information. This is important because businesses using Shopify can take payments on their website without having to worry about PCI compliance.

-Shopify is Level 1 PCI compliant which is the highest level of compliance and means that Shopify meets all 12 requirements set by the PCI Security Standards Council.

-Shopify has a secure checkout process that uses 256-bit SSL encryption to protect your customers’ information.

-Shopify is a registered ISO/MSP of Chase Paymentech Canada, Inc, which is one of the largest credit card processors in the world.

-Shopify is a certified partner of Google, Facebook, and Bing Ads.

-Shopify is trusted by over 1.8 million businesses that rely on it to process their transactions through the platform.

-Shopify is a legit business as it has a publicly known address in Canada and is publicly traded in major markets including NYSE, and two other exchanges.

-Shopify has an A+ rating with the Better Business Bureau.

-Shopify has been accredited by the BBB since January 19 2012 and has been given an A+ rating, the highest possible rating.

Why Some Online Shoppers Do Not Trust Shopify

While Shopify is a legitimate eCommerce platform, there are some online shoppers who do not trust it. This may be because of past security breaches or because they are not familiar with the platform.

Some of the reasons why some shoppers do not trust Shopify are:

-Shopify has had a few security breaches in the past that have led to customer information being compromised.

-In 2015, Shopify had a data breach that exposed the personal information of over 100,000 customers.

-In 2016, Shopify had another security breach that exposed the credit card information of over 200,000 customers.

-In 2020, Shopify’s two employees stole the data as reported on TechCrunch here and by Shopify here.

-Shopify has also been criticized for its terms of service that allow it to terminate a store without notice or reason.

-Shopify has also been criticized for its high fees, especially for businesses that are just starting out.

Despite these concerns, Shopify is still a trusted eCommerce platform by many businesses and shoppers. This is because Shopify has taken steps to improve its security and has a good reputation overall.

Some of the steps that Shopify has taken to improve its security are:

-Shopify now offers two-factor authentication for all accounts.

-Shopify has also implemented a fraud detection system that uses machine learning to flag suspicious orders.

-Shopify has also partnered with CyberSource, a leading fraud detection and prevention company.

I got scammed on Shopify

If you’ve fallen victim to Shopify scams, you are not alone. I got scammed once and had a good deal to share about how to spot Shopify scammers, what to do when you get scammed and how to avoid getting scammed.

I fell for a Shopify scammer that had just created a Shopify shop on the domain and also had a corresponding shop using the primary name as the domain. It looked super legit and since there were limited competitors, I rushed to settle on it for our office desk. We lost more than $5k.

Here are some things to look for when trying to spot a Shopify scammer:

-Check the URL of the site. If it’s on the domain, it’s likely a scam.

-Check to see if the site has a physical address listed. If not, it’s likely a scam.

-Check to see if the site has a working contact form. If not, it’s likely a scam.

-Check to see if the site has a valid SSL certificate. If not, it’s likely a scam.

-If you’re still not sure, you can always contact Shopify support to check if the site is a valid Shopify store.

If you’ve been scammed, the first thing you should do is contact your credit card company and dispute the charges. You should also change your password for your Shopify account and any other accounts that use the same password.

You can also contact Shopify support to report the scam and they will help you take down the scammer’s store.

To avoid getting scammed, you should always be cautious when giving out your credit card information online. You should also make sure to only buy from reputable Shopify stores. You can check the store’s reviews before making a purchase to see if there have been any complaints about scams.

is Shopify good for small businesses?

Shopify is a great option for small businesses because it is easy to use and has a wide range of features. You can start selling right away without any prior experience. Shopify also has 24/7 support so you can always get help if you need it.

The main downside of using Shopify is the fees. There is a monthly fee as well as a transaction fee for each sale. These fees can add up, especially for small businesses.

Overall, Shopify is a good option for small businesses that are looking to start selling online. The main thing to consider is the fees before signing up.

What are the pros and cons of using Shopify?

The pros of using Shopify are:

-Easy to use

-No need for prior experience

-24/7 support

-Wide range of features

The cons of using Shopify are:

– Monthly fees

– Transaction fees

– Can be expensive for small businesses

How does Shopify work?

Below is how Shopify works by enabling businesses to sell their products online;

  • You can create a shop and start marketing your products: To create a shop on Shopify, businesses need to sign up for a plan. After that, they can start marketing their products using the various features that Shopify offers.
  • Shopify provides businesses with a customizable platform: One of the advantages of using Shopify is that businesses can customize their platform to match their brand. They can do this by choosing from a wide range of themes and adding their own logos and images.
  • Shopify offers a wide range of features: In addition to a customizable platform, Shopify also offers a wide range of features that businesses can use to market their products. These include social media integration, discount codes, and abandoned cart recovery.
  • Shopify has 24/7 support: Another advantage of using Shopify is that businesses can get help anytime they need it. This is because Shopify offers 24/7 support to all its users.

Shopify for non-profits

As a legit business interested in having a good CSR policy, Shopify gives a discount of all its paid plans to non-profits looking to launch their online shops. This is a good way for businesses to give back to the community and support causes they care about.

How do I start using Shopify?

If you’re interested in using Shopify, there are a few things you need to do first:

1. Choose a plan: The first thing you need to do is choose a plan. Shopify offers three different plans: Basic Shopify, Shopify, and Advanced Shopify.

2. Choose a domain name: Once you’ve chosen a plan, you need to choose a domain name for your shop. You can either buy a new domain or use an existing one.

3. Set up your shop: After you’ve chosen a plan and a domain name, you need to set up your shop. This includes adding products, choosing a theme, and setting up payment methods.

4. Start selling: Once your shop is all set up, you can start selling your products! You can promote your products using the various marketing tools that Shopify offers.

Why Shopify has a great customer engagement dashboard and advanced email marketing features

The reason why Shopify has a great customer engagement dashboard and advanced email marketing features is that it offers a wide range of features that businesses can use to market their products. These include social media integration, discount codes, and abandoned cart recovery. In addition, Shopify also offers 24/7 support to all its users. This is a big advantage for businesses that want to get help anytime they need it.

How to Improve Email Deliverability 2022 Guide

How to Improve Email Deliverability 2022 Guide

Email marketing is an essential business tool used by most companies and there is substantial evidence that email marketing has a very high ROI. While most email software available in the market is effective, you should closely watch your email list, continually monitoring to determine its deliverability and gauging related metrics such as open rates and bounces. By tracking the engagement with your customers or subscribers, you can make relevant adjustments so you can continually improve your email deliverability and in general, your customer engagement.

Deliverability is important because setting up an email marketing tool for client outreach and autoresponders involves a lot of work. Without determining the effectiveness of your email outreach, it is difficult to improve and you may end up wasting time and resources. . You should therefore strive to achieve the best email deliverability. You should note that this is applicable for any email address list for any business including, Shopify store, non-profits, affiliate marketers, and law firms.

I have spent about 3 weeks researching all the ways you can use to improve your email deliverability. Let’s get started: 

Authentication of emails

To improve deliverability, make sure your subscribers confirm their email addresses. 

If you want to ensure you are not limited by the various ISPs then you have to ensure that your subscribers verify their emails. This can be easily done following the basic protocols; Sender Policy Framework (SPF),DomainKeys Identified Mail(DKIM) and Domain Based Message Authentication, Reporting and Conformance(DMARC). Each of the three protocols determines whether an email will be filtered as spam to protect users. By enabling the three, you stand a better chance to ensure that the emails will reach customer`s inboxes. 

This also ensures that your business has a certain legal status that prevents them from being filtered as spam.

IP credibility

By determining the credibility of an IP, you can significantly improve email deliverability. 

sender reputation and impact on deliverability

I would propose  to start by sending small batches of emails which once are received and opened to build up credibility with ISPs which over time amounts to peak volume. One should also handle any issues pertaining to their IP addresses so as to make sure their IP addresses are not suspicious thus preventing them from being spammed. I would also urge companies to avoid adding a lot of IPs to avoid ISP penalties as the ISPs may end up blocking an entire pool. This comes in handy in ensuring that your IP is not blacklisted thus making sure it reaches the inbox of customers 

Opt in process

Most companies prefer single opt-in whereby a user agrees to receive an email by simply clicking a box. It is popular as it is automatic and a great way to harvest email addresses. However it is quite risky as it can generate a lot of spam reports which once noted by an ISP blocks emails preventing them from reaching a customer`s inbox. 

 recommend a double opt-in which is also known as confirmed opt-in which involves a two step verification thus ensuring only engaged users subscribe to receive emails thus no spam complaints putting the company in a better position with ISPs.

Email list

Keeping a clean list has turned out to have a lot of advantages and improves deliverability compared to keeping inactive and unengaged customers who will only generate various spam complaints. 

To avoid having inactive, unengaged customers you should simplify the opt out process where one can easily choose to unsubscribe even though they had accepted to receive emails in the first place. I recommend keeping a suppressed list which is a list of inactive customers to avoid sending emails to them thus preventing adverse effects in future. You should also never buy email lists as they bring a lot of risk to your business.

Feedback and reputation

The reputation of business is quite important in email marketing as it has a direct impact on deliverability. It is due to this that you have to constantly check on feedback from customers and find out how to improve the quality of service thus ensuring to reduce spam reports. Your business should also continually check if it’s listed in any blacklists as being included in any could lead to emails being blocked by ISPs. If you find your business to have been included in a blacklist you should undergo the difficult process of clearing the names to ensure emails reach the right inbox


Various studies have shown that segmented emails have a higher open rate. As such you should embrace this concept as it is key in preventing spam reports. This is because most companies send mass emails which are not appealing to subscribers which lead to spam complaints. Segmentation solves this by giving a personalized perspective thus leading to a higher open rate. This implies that segmentation should be done on the basis of location, past purchases, position in the sales funnel among other things. I therefore advise you to use segmentation as it adds relevance to emails thus preventing spam complaints which in turn leads to email deliverability.

Spam traps

You should avoid spam traps at all costs. This is because spam traps can adversely affect domain and sender reputation and in worst cases lead to permanent blocking of emails and domain. 

This can be easily accomplished by keeping a clean list of subscribers as this ensures emails put in place by ISPs and blacklisters are filtered out. This is why companies should never buy email addresses as they may contain spam traps. It is also quite costly and difficult to get out of a deny list after one has been flagged.

WordPress deliverability

Most hosting providers are yet to set up wordpress to be used for email and thus the few companies that do are prone to have issues in the PHP mail function which could lead to emails being flagged as spam. 

This can be easily solved by using Simple Mail transfer Protocol (SMTP) to send emails as it helps sort through authentication issues thus improving wordpress deliverability.

Email lines and content

You should ensure to use non-spammy lines as they make it easy to be filtered out by ISPs as spam. This means they should avoid certain phrases like free which are common in spam. Using brands in your from line prevents ISPs from filtering that out as spam and also reduces spam complaints. Other studies have also shown that this has been seen to improve open rates and also acts as a marketing tool. 

You should also try to send emails that people love. You can do this by personalizing content thus preventing spam reports. You should also let customers manage their preferences thus enabling your business to send them emails of their own choice thus leading to a higher open rate and lower spam complaints 

Frequency of sending emails

improving email deliverability chart

You should strive to keep a consistent send schedule. This is because erratic frequencies increase the chances of an email being reported as spam. I recommend preparing a set schedule so as to ensure customer appeal thus preventing spam complaints. 

However even as companies use set schedules they should also avoid bombarding the customers with a lot of emails and should instead stick to a certain number of emails thus raising opening rates. Studies show that once a month has proven to be the most effective frequency over the years.

Email deliverability with seed email accounts

It advises you to test email deliverability using seed accounts to see if the emails sent reach the inbox. To ensure effective results one should various domains and different email clients thus ensuring that you have a wider scope which gives more comprehensive results which thus enables a business to find out the level of its email deliverability

Contest entry email signups

You should be very careful when obtaining client lists from contest signups. This is because as customers sign up for emails their aim is to win a certain prize and thus may not be interested in emails you send them and they therefore become inactive users and may end up reporting the emails as spam. This creates a problem for companies as they are flagged down by ISPs which damages their reputation and thus their emails do not reach customers inboxes and thus unable to achieve email deliverability.

Preference center

 After your clients have agreed to receive emails you should create a preference center. From the center the clients can choose their own frequency and thus receive emails at the time of their own choosing. This comes a long way in ensuring customer satisfaction which in turn prevents spam complaints. This gives you a good relationship with ISPs thus ensuring emails reach the inboxes of clients.


Most companies concentrate on factors like email optimization and forget that deliverability is the most important thing as without it all the work done on the emails is of no use if it does not reach the clients.

Best Email Autoresponder for ClickFunnels 2022

Best Email Autoresponder for ClickFunnels 2022

In my experience, the best email autoresponder to use for ClickFunnels is AWeber. This does not however mean that it is the only email autoresponder that you can use for your ClickFunnels account.  Below are some of the 10 best email autoresponders for ClickFunnels:

  • AWeber
  • ConvertKit
  • Actionetics
  • ActiveCampaign
  • ConstantContact
  • GetResponse
  • Hubspot
  • Keap (Infusionsoft)

I would recommend using AWeber because not only does it have a user-friendly interface, but it also includes customer tracking along with your tags. Further, you can be able to create multiple forms under one account. Thereby, you will be able to effectively be able to market multiple products and/or services using one interface.

Before we get into that, let’s first try to understand what ClickFunnels really is, and why they are essential for your online marketing strategies.

What is ClickFunnels?

The short version is that ClickFunnels is really just an online sales funnel builder that enables you to be able to effectively manage, market, and sell your products online. ClickFunnels enables most companies to be able to effectively set up or develop various online marketing strategies that are profitable to their businesses.

ClickFunnels ensures that all the elements that you need in order to run an effective and efficient online sales funnels are readily available for use. In fact, you can be able to build your sales funnels from scratch or simply choose from the multiple template collection that it has provided for different industries.

But then…

You might be wondering how sales & marketing funnels work in general.

First off, think of a sales funnel as a marketing strategy. Then think of a marketing strategy that involves turning users on the web into potential customers or even recurring customers. It then would make sense of how sales & marketing funnels operate like typical physical funnels. Consolidating multiple internet users and directing them towards a single market point.

Essentially, you will find that you will naturally want to direct all of the sales within a specified industry towards your business such that the users will have the option to be actionable to your products and/or services.

Even so, as not all users who go through the funnel will end up purchasing your product and/or service, the main goal of the sales & marketing funnel is to generate enough relevant traffic on your business website such that only a few users will be filtered out of your business sales line.

So How Does ClickFunnels Work?

ClickFunnels offers the best sales & marketing tools for small businesses and especially for entrepreneurs. You will find that the only major barrier between you and your dream is the tech skills needed to exponent your business to higher scales. You might have the right idea, the means to do it, and even the skills to make it happen but get stuck at reaching your target audience.

You do not have to worry about reaching your target market with ClickFunnels. In fact, you will find that ClickFunnels readily provides various templates that incorporate all the relative marketing elements that you need depending on your business industry and needs. Furthermore, ClickFunnels tools have been geared specifically to entice new customers into being recurring customers. Depending on your type of business or the business industry, you can preview various ClickFunnels pages such as:

  • Optin Pages
  • Presell Pages
  • Order Forms
  • Subscription Pages
  • Thank You Pages
  • Sales Pages
  • One Time Offers (OTOs)
  • Affiliate Pages

Benefits of ClickFunnels

ClickFunnels has various advantages that make it the most suitable software marketing tool for your business.

  • For starters, ClickFunnels is very cost-efficient. As compared to traditional online sales funnels, ClickFunnels is able to provide different service providers for different marketing needs. You will get the web hosting, landing pages, as well as email autoresponders all under the same package. Traditional sales marketing strategies would have seen you get each of these services from different service providers.
  • Similarly, ClickFunnels enables you to save valuable time. As you might all know, time is money, and we cannot afford to waste money. ClickFunnels saves you your time and money by providing all the relevant needs of your business with easier accessibility. This time can be instead be used to further create or improve the quality of your products and/or services such that you have the best services in the business industry.
  • To sweeten the pot, ClickFunnels is very user – friendly. It makes it easy for novice users to use the platform and be able to get the relative benefits of utilizing the online sales marketing funnel for improved business marketing. You will find that there are also various testing tools in ClickFunnels that let you test the effectiveness and efficiency of your interface.

Why Autoresponders are necessary for ClickFunnels

You might be wondering, with all the relevant marketing strategies involved in ClickFunnels, why would you need an autoresponder for ClickFunnels? It is simple; ClickFunnels utilizes a wide approach where a large number of internet users visiting your site would be pulled towards accessing your products and/or services. As such, an autoresponder is an email marketing message that is automatically sent to any individuals visiting or subscribing to your business website.

An autoresponder is very essential as it keeps the various users up to date with the current business interests and progress. It enables you to effectively keep in touch with your customers as well as lure in potential customers on new company offers, discounts, and promotions, among others.

In fact, ClickFunnels has its in-built autoresponder that is able to reach out to your customers and keep them updated on important business updates. Actionetics is able to perform various functions that will ensure an ideal communication platform between you and your customers. Nonetheless, you can opt to use third-party autoresponders if you need autoresponder services not available on Actionetics. Listed below are 8 suitable email autoresponders that can be integrated with ClickFunnels:

Best Email Autoresponders for ClickFunnels Reviews


AWeber is my number one choice for email autoresponders that you can integrate with ClickFunnels out there. First off, it is hard for any other email autoresponder to beat the relative experience acquired by AWeber since its inception at the beginning of the 21st century. In fact, it has been the autoresponder of choice for bloggers and business websites as it has been in the email service provision game for years.

Aweber features include:

  • It is user-friendly
  • Customer tracking with Tags
  • Allows creation of multiple forms
  • Has an expert customer service

You can check out the steps to integrate Clickfunnel with Aweber on Aweber’s website here.


ConvertKit is yet another valiant email autoresponder that is best known for its affordability as well as an easy email segmentation process. Even so, you will find that most of the autoresponder services are similar to those of Aweber and Follow-up Funnels.

ConvertKit autoresponder features include:

  • Easy visual automation editor – straightforward and easy to use
  • Resend campaigns – ConvertKit will allow you to resend email campaigns if you find that you have a high unopened email rate
  • A segment within emails – you can be able to alter specific emails to suit your select target market without changing the main message

You can check out the details to integrate Convertkit with Clickfunnels on Clickfunnel’s website here.

Actionetics (Follow-Up Funnels)

Actionetics is ClickFunnel’s very own in-house email autoresponder that integrates seamlessly with the sales and marketing funnel. It provides a range of features that are more than adequate to suit your business marketing needs.

Some of Actionetics features include:

  • Smart Lists which enable you to segment your email list based on your preferred criteria
  • Unlimited contact addition with no additional cost for service provision
  • Increased automation for network marketing techniques

If you want to access all your sales and marketing funneling functions via one platform, Actionetics is the right email autoresponder for you as it lets you access all of your features in one dashboard.


ActiveCampaign is an ideal email autoresponder that is integrated with ClickFunnels to give you the marketing results that you have been looking for. The email autoresponder has its own CRM platform in addition to providing a complete email marketing automation service.

ActiveCampaign features that you should know…

  • Valiant automation features – the automation features allow users to be able to create their custom email workflows
  • Flexible scalability options that allow businesses to grow seamlessly
  • Resends successful campaigns

ActiveCampaign has more details on its website here.

Constant Contact

Constant Contact is one of the most reliable and consistent email autoresponders in the industry. Even as the name suggests, they keep constant contact with the relative users who have visited or subscribed to your business website. Furthermore, Constant Contact has vast experience in the email service provision industry since its inception in 1995 up to date.

Here are some of the Constant Contact features at a glance:

  • Email segmentation support
  • A vast library of email templates
  • It has a relatively easy to flow, email builder, 


If you are looking for a great and quick autoresponder for your online marketing strategy, you should probably consider GetResponse. It is a great email service provider that enables small businesses to achieve exponential growth. Other than providing great email services, it has a built-in CRM platform that enables you to effectively track and manage your generated leads.

Additional GetResponse features entail:

  • Great visual automation editor
  • Promotion of live events (a feature only available with GetResponse service)
  • The provision of different form types that will enable you to target your specific market niche

It is prudent to argue that allowing different form options allows you to be able to select the specific forms that correlate both to your website as well as the services that you provide. You can read more on GetResponse’s website here.


Again, you cannot talk about the best email autoresponders without considering Hubspot as one of your valiant options. First off, it has a comprehensive CRM platform that enables you to seamlessly run your email marketing functions. More so, you will be able to access numerous marketing and sales software integrations with Hubspot along with email automation.

Hubspot offers a range of features with the most astounding being:

  • Creation of professional email templates
  • Hubspot is mart rules enabled for selected market target identification
  • Optimized email campaigns for improved business performance

You can read more on the steps of integrating on Hubspot’s website here.

Keap (Infusionsoft)

Keap is one of the more advanced autoresponders that provide a great email marketing service when integrated into ClickFunnels. You will find that Keap is an all–in–one CRM that also provides sales and marketing services using the best automation software in the industry. Nonetheless, Keap is mostly famous for its ability to generate helpful leads that improve your business premise.

Let’s take a look at some of Keap’s features:

  • You can be able to send invoices to clients after gallant service delivery
  • With Keap, you can be able to move people through your sales funnel
  • Keap gives you additional features that make it service-provider friendly

ClickFunnel Pricing

By now, we have established the relative importance of using ClickFunnels as your preferred online sales and marketing funnel. Nonetheless, before you make any engagements to the online marketing tool for your business, there are a variety of factors that you need to first consider:

  • The cost of acquiring and using ClickFunnel services
  • Available discount plans
  • Comparisons with other competitor pricing tiers
  • Other product pricing

After considering these factors, you can be able to decide whether ClickFunnels is the best choice for your online sales & marketing strategy.

ClickFunnels has 2 major pricing tiers:

  • Start-up plan
  • Platinum plan

The table below shows the feature provision associated with either subscription package

Start-up PlanPlatinum plan
Starts at $97 per month20 sales funnels
Unlimited leads20,000 monthly visitors allowed
3 custom domains
3 payment gateways
Limited to 100 landing pages
Email Integrations
Optin funnelsA/B split testing
1 SMTP integration
Order, Upsell, and Downsell pages
Starts at $297 per month
Includes all start-up plan features
Sales funnels unlimited
Unlimited landing pages
Unlimited unique visitors
Unlimited contact leadsUnlimited custom domains
Access to follow-up funnels (build emails lists, automation)

Best Email Marketing for Law Firms 2022

About Email Marketing for Law Firms

Email marketing can be an influential channel to bring new and repeating law firm business in with its low-cost pricing and ROI (return on investment). If you want to reach your aimed or anticipated law firm audience, using email is more effective and I have reviewed the best 4 email marketing software you can pick for your law firm today.

For you to successfully use email, you should begin with segmenting your contacts to make sure that you send emails that are relevant to the recipient’s interests. To ensure ultimate productivity, automate your email marketing using drip campaigns.

Four Best Email Marketing Software for Law Firms

It is clear-cut that email marketing boosts interaction or engagement and maintains a good rapport. The main question is, how do you choose the appropriate email marketing software for your law firm?

We have tackled most of the questions that you might have about email marketing for law firms. Now, let us have an insight into the four-best software in our listing.

  1. Constant Contact: Excellent email marketing software for apprentice legal marketing law firms. Intuitive interface, law firm-specific features, and customizable templates.
  2. MailChimp: User-friendly, virtually intuitive with fully-integrated analytics at all subscription levels. Ability to A/B your emails.
  3. GetResponse: Outstanding features for email marketing software for law firms. Includes more interactive tools, allows landing page designing.
  4. VerticalResponse: The Bugatti of email marketing services that compliments its pricing. Offers all you would need in a pro email marketing software for law firms. Includes full-service email marketing.

With this brief review, let us look at the in-depth review of the four-best email marketing software.

Reviews of the Best Email Marketing Software for Law Firms

Constant Contact

With Constant Contact, you get a complete-featured 60 days free trial. It includes a straightforward sign-up process without the need to enter payment details until you finish your trial. When the trial is over, charges will depend on the size of your email list, with a 2000 contact list priced at $45 per month.

While extending its outreach to law firms, Constant Contact offers a number of templates to aid in simplifying your email marketing campaigns. You can either use them, modify them to your needs, or create yours from scratch.

Other Constant Contact offerings include social media marketing tools, image and file hosting, delivery and open-rate tracking, and tools for creating and surveying & coupons. Besides, you get useful tools for growing your list.


  • Robust features
  • Affordable pricing
  • Decent tools
  • A free trial


  • Does not integrate with Lexicata or Clio


MailChimp is another email marketing provider that offers a free trial, easy set-up, and most of its features are accessible for free for a list of 2,000 people. For the free service, however, you must not send more than 12,000 emails a month.

While some useful features are set aside for premium clients, MailChimp offers you quality service. You can use the free version to fully manage your list and send emails efficiently. MailChimp also provides full analytics to help you in email tracking.

To simplify list management and message creation, MailChimp offers a pool of features, such as access to a wide range of pre-made templates. It also includes A/B testing to aid tweak and maximize results. For list growth, the provider offers hosted sign-up forms and integrations with other trendy services.


  • User-friendly and intuitive
  • Fully integrated analytics
  • A free version
  • A/B test
  • Integrates with Lexicata and Clio


  • Not specifically customized to the legal community


GetResponse offers its clients a 30 days free trial and after it ends, you subscribe at $25 per month for a 2,000 contacts list which includes a few basic features. If you need more advanced features, the other pricing tier is costly at $50 per month, which allows for a 5,000-contact list.

The provider offers the majority of the tools available with other providers but stands out by providing some extras such as landing page creation and webinars. Is your law firm or practice searching for more engagement with subscribers? GetResponse extra features can be a huge bonus.


  • Robust features
  • Interactive tools
  • Organization & distribution of webinars
  • Landing page design capability


  • Integrates with a pool of diverse platforms, though mostly for retail apps.


VerticalResponse offers plenty of functionality into a reasonably priced, user-friendly bundle for small businesses. It consists of features such as event-triggered email, template management, list & newsletter management, and bounce & click-through tracking.

You also get a WYSIGWYG email editor. VerticalResponse free version includes up to 4,000 email with a 300 contacts list. With their Pro package you can send up to 25,000 contacts list for $232 monthly.


  • Improved functionality
  • User-friendly interface
  • Robust features
  • Intuitive email editor
  • A free version


  • High-priced for small businesses

Email Marketing Software for Law Firms Choosing and User Guide

What is Email Marketing

Email marketing denotes the use of email to advertise services or products while nurturing relationships with budding clients. Essentially, email marketing is direct mail done electronically rather than via the postal service.

In short, email marketing can be categorized to as any email that is sent besides order verifications and direct responses to clients’ questions. It is a part of Internet Marketing which comprises of online marketing through sites, blogs, social media, and more.

Email marketing can consist of newsletters with company updates or ads for sales and exclusive subscriber deals. At its best, email marketing enables businesses to keep their clients informed and personalize their marketing messages to their audience.

At its worst, email marketing can chase clients off with persistently irritating spam emails. The two major benefits of email marketing include ease and price, as compared to other forms of marketing or advertising products or services.

Law Firm Email Newsletter

Lots of law firms and lawyers have heard the idea of email marketing and newsletter. As such, it is not rocket science to them. Have you lately been considering new cost-effective marketing techniques that generate more consistent marketing results for your law firm? Then newsletters are the way to go.

From peers to colleagues, peers, and potential customers, law firms deal with many different faces every day. It would be disappointing to struggle to remember each name & face or contact or meeting subject. Lawyers lead a busy life and balance a tight schedule between office and family/home life.

Email newsletters can be distributed weekly, bi-weekly, or monthly to make sure your law firm stays top of mind with its existing audience. This is extremely influential since that audience is the firm’s most reliable and largest group of supporters.

Since they are familiar with your firm’s services, e-newsletters will prompt their trust and increase the number of referrals that they might have redirected elsewhere.

Law firm Email Marketing Examples

  1. Contact Form Verification Email

  1. Win the Client Email

  1. Reengagement Campaign

Law Firm Newsletters Example

Check more information on these samples from different sites.

Tips for Email Marketing for Law Firms

A recent study shows that there are approximately one million accredited lawyers in the US, where 74% of them work for private practice. That high number and huge arena can elevate anxiety which is logical.

Yet, the Internet era has simplified things, with top-ranking in Google, an effective site, an active social media presence facilitating an increase in the number of clients with their success. If you can leverage the influence of the web, then you will not need to wait for customers to come knocking on your door based on basic references.

But if you need to pay more attention to your practice or you are tech-savvy, we would recommend you link up with a law firm devoted agency that offers such marketing services. 

Which email marketing tips for law firms are essential for your success?

  1. Address a Specific Audience

Sometimes you might have a law firm email marketing plan but still fail to nail your expectations. Do you know why? Perhaps you do not have a well-thought-out email marketing tactic. The fact is, you cannot fulfil a set of your audience needs with a general email.

With targeted emails can earn you 18x times more income compared to an email containing a general message. Besides, targeted emails make each client feel special, which is your firm’s benefit. So, the trick to the ladder of success is: targeting your audience.

  1. Outline a List of Recipients

Your next step should be outlining a list of recipients, which you can derive from your former clients or create links. Alternatively, you can pay for a list of contacts and begin sending emails.

While building your own list might seem tedious, it is useful in familiarizing with your audience. This, in turn, will increase the number of lead-conversion rates for your law firm.

You can use these tips to draw your client list:

  • Social media contacts
  • Existing clients
  • Former clients
  • Website visitors

Creating a list is a sure path to success, and the objective should be to make your emails worth it. Rather than putting your email in the spam box, your client should respond with a question.

On the other hand, you can employ a law firm web designer to create a coherent site. Make sure you post legal content on your site so that your audience can ask questions in the comment section. Following this tip is a definite technique to create an email list.

  1. Select Your Content

The Internet is influenced by content! Is it creating a website or sending an email? Your clients will recognize you via your words and the quality of the content you offer. As such, make sure you concentrate on choosing eloquent content for your customers.

And since most people conduct searches via mobile phones, make sure your site is mobile-optimized.

If you want people to read your emails, then ensure that you create curiosity by deciding on interactive content. You can achieve this by choosing trending issues in the law sector and writing-related facts and info. Alternatively, you can share your experiences when handling critical matters.

You can also include in your content things such as a newsletter, videos, free legal advice snippets, event notification, any law updates, and articles dedicated to specific content. Choose your words intelligently and keep off from certain words in your subject line.

  1. Choose Your Email Provider

Is this really significant? Of course, yes! There is a pool of options that provides sending group emails services on the market. As such, make sure you choose a well-reputable email provider from the pool that offers reliable services to its clients.

How many emails do they offer per account? What is the provider’s client base (number of subscribers)? These among other questions should be factors to consider. If you are uncertain, you can seek expert advice from people with this know-how.

  1. Set for the Campaign

After you have considered all the factors mentioned above, the ultimate step should be set up for the campaign. Implement your strategy and create substantial content by selecting an appropriate template and dialectal for clients to understand easily.

  1. Appropriate Timing

What does this entail? It involves knowing the best or appropriate time to send your campaign emails. If you did not know, studies have shown that there are specific moments in time when you should send out emails.

Some software or email marketing providers such as MailChimp can be tailored to these suitable times.

Content Marketing 101 for Lawyers

Naturally, legal experts tend to be eloquent people who logically distill facts and forcefully build compelling cases. As such, it is nontoxic to assume that many attorneys and solicitors will have a fine grip of what constitutes terrific content marketing for law firms.

With that kind of info, they can take the lead on creative ideas that will appeal to the appropriate clients. Yet, in-house teams are often confined within the creation of content filled with legal lingo (excessive legalese) which does not read well or slightly intimidate the general public.

Therefore, we shall give our guide to content marketing for lawyers in this section.

  • Get SEO-Savvy

Every online marketing activity begins with getting your site up to scratch and making your law firm service pages SEO-friendly. Dedicate quality time to full keyword research for it plays a vital role in your recognition in the SERPs.

When you study which phrases and words you should target, it is useful in creating more focused content that guarantees to work harder on your behalf. Depending on your location, ensure you are conversant with a range of local search terms throughout your site.

You can apply AdWords Keywords Planner to ensure your text features the most common phrases, “divorce lawyers in Ohio” for example. This should increase your Google ranking, but make sure you use the keyphrases wisely or you will be penalized.

  • Pay Attention to Your FAQs

Google ranks as the first SEO that comes to mind when looking for legal advice. Therefore, make sure your content answers the questions directly as per the client’s request to rank higher in search results.

Answer the Public is also a great alternative as it will help you visualize the exact questions people are searching on Google relating to your specific niche. For instance, if divorce law is your expertise, you will find all the questions in alphabetical order.

Even if your site page does not rank #1, you will earn more clicks as you will be answering the right or relevant questions that meet their specific needs. As such, regardless of where you publish your content (a blog post or service page), ensure you take your time to directly answer questions to grow your search visibility. 

  • Build Your Case

This part should come naturally to legal pros, and publishing case studies must be core to your content marketing as it shows how good you can be at your job. Due to the sensitive nature, it is not easy to detail the particulars of the people you have helped and the cases you triumph.

Yet, if possible, it is judicious to publish at least one case study for each part of law in which you function. While some law firms avoid this totally, it is beneficial for many clients to take pride in your success with cases.

When you document your process defining your client’s challenges, detailing your services, and stressing the ultimate result of the case, it is a relatable real-life story. While other online marketing activities might draw clients to your website, a good case study may be the clincher that gains their business.

  • Start Shooting

Video content has dominated the web and the trend only continues to rise. Do you want to catch someone’s eye on social media? Nothing could do this better than a video. YouTube ranks as the second-biggest search engine globally and having video content about your law firm on YouTube escalates your marketing.

Do you know why video content is so naturally attractive? It is because the human mind is equipped to react to movement. As such, it is probable that people will click play if you start shooting. One advantage of videos is that they can be easily shared on the social media platform and embedded on your law firm’s website.

Therefore, ensure you shoot a good video so as to maintain visitors on your site for longer, which will, in turn, boost user engagement, resulting in a higher ranking. It’s a no-brainer! The longer people stay on your website, the better-quality Google notices it.

  • Stretch Out to Business Periodicals

You can submit guest articles to top industry periodicals or publications, for instance, Criminal Law & Justice Weekly, which comes with several benefits. For starters, a top leadership article on up-to-date events can elevate your influence among peers. This, in turn, has the potential to attract referral business.

Secondly, you will have fantastic content to share on social media, which adds a sense of trustworthiness to your law firm, and finally, you will get citation links from popular websites. As such, target journals that your would-be clients are likely to be reading, such as parenting websites, sports mags, and more.

Remember, instead of attempting to sell your services directly, include useful content that frames you as an expert on the subject. Why so? To advertorial articles are likely to be outrightly banned by the publication’s editor.

Concisely, Google considers citation links as recommendations, which means the more you have, the more the ranking you earn.

  • Court Clients with Your Content

Any type of marketing aims at attracting custom. Thus, if you follow the phases featured in our listing above, it should be useful in keeping your content strategy on course. 

How to Choose the Best Email Marketing for Law Firms

Choosing the best or suitable email marketing services provider for your law firm depends on a number of factors. The most general factors that you should keep in mind include the length of the email list and your objectives.

  1. Budget

First off, your budget should always take the lead. While WYPIWYG (what you pay for is what you get) jingle is real, you should not strain too much while you work on a tight budget. Go for that service price that fits your budget.

  1. Free Trials or Demos

Second, exploit the free trials that the email marketing service provider offers to see exactly how the system works. If they do not provide free trials, hop on to the next provider. If what they offer are Demos, then make sure that you have questions on your fingertips.

With this, you can maximize the demo session to make sure that you derive as much detail as possible before it ends. Make sure you check all the significant features for your law firm.

  1. Pricing Transparency – Extra or Hidden Fees

Are there any extra charges or fees incurred for crucial features for your email marketing services? Or are there features that the provider will have you pay for and you will never use them? It might be disappointing spending your hard-earned dollars for insignificant features.

When you have your email marketing set up and running, then plan for your initial campaign. Revenues on email marketing are the premier of any online marketing technique, and you will be attracting new leads for your law firm practice very soon.

Best Email Marketing Courses 2022

This piece was compiled by our team of capable experts who have spent hours searching and going through a variety of email marketing courses. The courses below are what we consider as the best email marketing courses for you and anyone you might recommend this article to. Please feel free to recommend it to anyone that needs detailed info on the best email marketing courses available today.

Why Take an Email Marketing Course?

Before we go through the listing and description of the best email marketing courses, let us first consider a few reasons why you should take an email marketing course.

First and foremost, email marketing is becoming a ‘thing’ now and has been for a while. Most businesses incorporate email marketing in their operation as a tool for communication and boosting sales. As a matter of fact, the 2023 forecast for active email users is supposed to reach 4.3 billion. Why not be among the users projected with skills that will make you stand out with an outstanding performance from effectively using email marketing?

An email marketing course will aid the above by providing vital techniques and resources for honing your digital marketing skills. And if you don’t want to get stuck in a rut, constantly using the same email marketing routine then an email marketing course will do you a world of good.

Below, you will find a review of the best email marketing courses for strategizing your digital marketing.

Reviews of the Best Email Marketing Courses 2022

HubSpot Academy: Email Marketing

This email marketing course offered by HubSpot Academy is designed to help you grow your business by creating the most effective email marketing strategy. The strategy learnt from this course will encompass segmentation, management of contacts, email deliverability and analyzing sent emails.

HubSpot Academy also gives you the opportunity to put what you’ve learned into action through a free account that comes with email marketing tools.

With HubSpot Academy, you should expect to get the course of your choice, be it quick and practical or a comprehensive certification.

And, to show just how popular they are, HubSpot Academy has had the privilege of advancing 200,000+ careers.

Here is a sneak-peek of HubSpot Academy’s course curriculum for email marketing, the number of videos, and the duration is taken:

  1. Understanding Email Marketing- 3 videos, 19 minutes.
  2. Creating a Contact Management and segmentation strategy- 3 videos, 15 minutes.
  3. Sending the right email-3 videos, 18 minutes.
  4. Creating a high performing email- 3 videos, 27 minutes.
  5. Understanding email deliverability- 3 videos, 29 minutes.
  6. Outlining the design of Your Marketing Emails- 3 videos, 21 minutes.
  7. Analyzing Your Marketing Emails- 3 videos, 16 minutes
  8. Testing Your Marketing Emails- 3 videos, 19 minutes
  9. Developing Relationships with Lead Nurturing- 3 videos, 32 minutes
  10. OPTIONAL: Get Started with HubSpot Free Email- 1 video, 1 minute. (HubSpot Academy Site)

In total, this course has 11 lessons, 28 videos, and 9 quizzes.

Course Duration: 3 hours 18 minutes.

Cost: This course is Free

Managing Email Marketing Lists and Campaigns (LinkedIn Learning)

LinkedIn Learning understands that marketing campaigns that are effective and robust mailing lists are two things that go hand in hand. As a result, this course from Megan Adams (digital marketing expert) is tailored to help you with the building and management of your email marketing list.

Megan Adams guides you through the process of choosing a platform for email marketing, contact addition to your list and segmentation, and keeping that list intact so your emails reach the targeted audience. Her course has been watched by more than 22,000 viewers.

Megan Adams’ course will also include:

  • How to write compelling emails and CTAs
  • How to reduce bounce rates
  • Usage of A/D Testing for testing the varying versions of an email
  • How to go about automating your campaigns

Below is a screenshot of the contents of this course:

Course Duration: 1hr 21m 39s

Cost: This course is priced at $34.99 if you wish to buy it.

It also has a plan that costs $29.99 per month and comes with a 1-month free trial. Below is a screenshot of their pricing plan and the features included: Content Marketing – Newsletters

This course was released in September 2019 by the author Melodie Tao and has 7000+ views to date. In this course, Melodie will guide you through the best practices required for the successful and effective integration of email newsletters into the strategies you have for content marketing.

The most important facets that will be addressed for you in this course include:

  • Importance of data base growth
  • Email customization to fit customer preference
  • Social media integration
  • Consistency

The contents of this course are contained within the following parameter:

  • Introduction
  • Building Your Database
  • Email Content that Converts
  • Customize Your Emails
  • Optimizing Your Emails
  • Conclusion

(From website)


36m 29s


This course has a plan that costs $29.99 per month and comes with a free month. It shares the same features as the plan included in LinkedIn Learning.

● Managing Email Marketing Lists and Campaigns

This course is now LinkedIn Learning.

ClickMinded: Email Marketing

ClickMinded course for email marketing promises to teach you how to precisely increase sales massively by incorporating powerful email marketing and automation.

ClickMinded has done well so far and is being used by such moguls in the industry as UNICEF, Microsoft and Grammarly.

ClickMinded claims that growing an email list isn’t just enough for growing sales. They say that the problem with an underperforming email marketing strategy is usually not in the size of your list but the main problem reclines in you not increasing your subscriber’s intent to make a purchase. Powerful stuff. Just go through the statement again if you need clarity on the issue. You will see just how relevant ClickMinded is.

The argument from ClickMinded is, most email marketing strategies tend to treat subscribers the same way. For example, a customer that has just added something on their cart will receive the same message as someone that hasn’t opened their email in months. ClickMinded insists that an effective and awesome strategy for email marketing has to be one that delivers relevant communication to your customers at the time that the communication is useful to them. This way, the customer won’t ask why they are receiving the message but will feel supported and grateful for the effort.

This level of relevance in messaging might seem problematic to you especially if you’re handling a vast number of subscribers. But every problem tends to have a solution somewhere behind it and according to ClickMinded, the solution here is by using automation for the segmentation and delivery of emails to subscribers.

ClickMinded claims to help you accomplish 2x or 3x your sales by using an email marketing strategy that is 99% automated.

The course on this platform is taught by Lucas Chevillard who works for Airbnb as their Email Strategist.

You will get the following from your course:

  • How your business and email marketing fit
  • The framework for email marketing
  • Strategy for the segmentation of subscribers
  • How you can create a massively successful email campaign and workflows like Airbnb
  • How you can optimize your campaigns
  • A bonus of Chatbots and favorite tools


This course includes 7 comprehensive classes and each course ranges from 3-6 hours long.


ClickMinded offers you the following license choices:

  • ClickMinded Email Marketing Training- single course for $497.
  • ClickMinded Digital Marketing Bundle- Lifetime access to all ClickMinded courses for $997.

For more on these choices and the features included, visit them by using this link.

Udemy: Email and Affiliate Marketing Mastermind

This Udemy course was created by Bryan Guerra and has 41,000+ students to date. The course is designed to help you with:

  • Building email lists.
  • Utilizing email lists.
  • Remarketing to leads that seem profitable.
  • Selecting profitable products from Affiliate Marketing.
  • Making financial progress with Email and Affiliate Marketing.

Udemy has been chosen by top-notch companies such as Lyft, Pinterest, and Adidas to construct career skills that are in-demand and these are mega establishments so Udemy has to be special.

You will have an option for either free courses or paid enrollment. The Free courses come with online video content whereas the Paid courses come with online video content, Certificate of Completion and Instructor direct message, and Q&A.


3hours 43minutes of on-demand video


Udemy offers you an opportunity to enroll in either free courses or paid courses. To get more info on their Free and Paid Courses, please visit their site here.

All the courses come with a 30-day money-back guarantee.

Mailchimp Email Marketing Free Course (LinkedIn Learning)

If you are currently using Mailchimp or considering using it as your platform, then this course is designed to make this popular platform work seamlessly and profitably for you. This course that was created in December 2019 is, therefore, more suitable for Mailchimp beginners.

As a beginner, you will get the best guidance from Virginia O’Connor, a Mailchimp expert, as she walks you through setting up a Mailchimp account, importation of subscribers, and the basics necessary for sending email newsletters.

Virginia will also walk you through message targeting using tags and email marketing automation. You will be guided through the creation and testing of your email campaigns and the interpretation of results that, well, result from your campaigns.

And after covering the basics outlined above, she will then proceed to help you with rounding out your marketing strategy plus engaging subscribers.

This course has been watched by 5,000+ people who work for such companies as Microsoft, Upwork and Fiverr.

We have provided a snapshot of the contents of this course below.


57minutes 10seconds


This course can be purchased at $9.99. It can also be accessed by unlocking ‘Learning Chimp’ from LinkedIn at a monthly fee of $29.99 and a 1-month free trial period.

Digital Marketing Masterclass 2019 – 23 Courses in 1 (Udemy)

This course from Udemy was created by Phil Ebiner, Diego Davila, and Video School Online Inc. The course claims to completely encompass digital marketing with such skills offered to you as:

  • Business growth
  • Job acquisition in the marketing industry
  • For helping a client grow their business

The course is designed to enable the growth of your business through Social Media Marketing, Email Marketing, Content Marketing and so much more. It currently has 170,000+ students just to show.

And if your question is, what exactly will I learn or gain, then here are a few things for you:

  • You will learn the use of diverse digital marketing strategies that have been proven.
  • You will gain tips for improving the identity of your brand and how you can grow the audience of the same brand.
  • You will be taught how to exploit social media platforms to grow your business via social media marketing.
  • Your email list will grow, website traffic will increase and your social media following and subscriber count will shoot through the roof.
  • The techniques availed will also help you increase conversions.


32.5 hours on-demand video


The course goes for a price of $199.99. New students can also get a discount of 94%. A 30-day money-back guarantee is also included.

The Complete Mailchimp Email Marketing Course (Udemy)

The Complete Mailchimp Email Marketing Course from Udemy is tailored for your learning on how to use Mailchimp, grow the subscriber list for your campaigns, and build campaigns that are of high quality. The course has 14,000+ students and was created by COURSE ENVY.

This course will enable you to learn the following:

  • Easily navigate and understand the Mailchimp platform
  • Build email lists that are hyper-segmented for your Mailchimp account
  • To create A/b split tests
  • Set up squeeze pages
  • Build sign up and opt-in forms in Mailchimp
  • Create highly effective email marketing campaigns in Mailchimp
  • Create email content with high open and conversion rates


4.5 hours on-demand video


This course is priced at $49.99.New users can also get the courses at a discounted price of up to 78%. They also offer a 30-day money-back guarantee.

Start & Run a Local Viral Email Marketing Home Business

This course was started by Chris Towland and it has had more than 9700 students since it was published. It entails info on how you can start and run a home business that really works without the need for any sales skills. This course has been built for anyone who wishes to own simple and viral home business from anywhere in the world.

Here is a shortlist of the things you will learn from this course:

  • You will learn how to run a highly profitable home business that is also simple
  • You will get a reliable source of income
  • You will be able to work for very few hours every month at whatever time is suitable to you


5.5 hours on-demand video.


The course costs $194.99 and comes with a 30-day money-back guarantee. New students can also get a discount of up to 92%.

Email Marketing: Start growing your own Email list today – Best Email Marketing Course

This the best email marketing course out there and rightly so. It boasts 26,000+ students from a top-rated instructor, Phil Ebiner, who has handled more than 1 million students over 114 courses.

This course is best for email marketing newbies, people with trouble increasing subscriptions to their list, people who need guidance creating opt-in forms, and anybody with less than 1000 subscribers.

This course is designed to help you do the following:

  • Catalyze the growth of your email list
  • Learn how list-building works

The course takes all sorts of people with different levels of web design and marketing experience into consideration and provides the necessary resources to enable anyone to get started and sprint right through to mastery.

You will start right from the basics and be taken step by step through list-building and at the end, you will be signed for exemplary service for email marketing.

You will also be taught about lead magnets, what they are and how to create them. And, on top of all these, you will learn to create stunning opt-in forms and customize them.


2.5 hours on-demand video


This course costs $99.99 and has a 30-day 100% money-back guarantee. New students can also get it at a discounted price of $13.99.

Best Email Marketing Software for Affiliate Marketing 2022

Affiliate marketing, as a less traditional marketing strategy, is taking the world by storm. Affiliate marketing allows you to take a commission in referral sales, and it could easily enable you to escape the caged employee routine. If you are starting out with affiliate marketing, I recently posted an article on the highest paying affiliates in 2022.

The statistics behind affiliate marketing show that 81% of brands and 84% of publishers tap into the excellent benefits accrued by using affiliate marketing. By the end of 2020, the spending on affiliate marketing will exceed $6.8 billion in the US alone.

Couple affiliate marketing with the best and most suitable email marketing software, and you get success knocking on your door. This post will guide you on all the best autoresponders and email marketing software you can use in 2020.

We have prepared a list of email marketing software that we consider to be the best options for email marketers and the reasons for this. You’ll also get more information on other software that should be avoided by email marketers and the reason why we feel this way.

How To Choose the Best Email Marketing Autoresponder for Affiliate Marketers

As we established before, to run successful campaigns, you need the best software for email marketing. To get the best out of your email marketing software for your affiliate marketing venture, consider the following factors:

  • Rate of delivery.
  • Marketing automation option.
  • Available plans and pricing.
  • Ease of use from start to finish.
  • Available trial period.

Before we go deeper into how these factors influenced our choice of the juiciest email marketing software for affiliate marketing, let us first get done with that software that you, as an affiliate marketer, should avoid.

5 Best Email Marketing Software for Affiliates

Based on the criteria we provided above for selecting the best email marketing software for your affiliate marketing endeavors, here is a list of a compilation of the best choices available:

  • GetResponse
  • Aweber
  • ConvertKit
  • SendLane
  • Actionetics
  • EmailOctopus

Reviews of the Best Email Marketing Software for Affiliates

#1. GetResponse

GetResponse is like an autoresponder on steroids and copious amounts of coffee. It is our overall best email marketing software for affiliate marketing and one of the best email marketing software in general.

GetResponse earned this spot for the following reasons:


GetResponse has the best deliverability, and they aren’t shy when it comes to declaring this openly. GetResponse has an overall deliverability rate of 99% for all their collective customers.


GetResponse Marketing Automation lets users build a scoring model for handling best leads and a function for tagging that will allow you, an affiliate marketer, to encourage and follow up on subscribers you wish to by remembering their behaviors automatically. Their automation also will enable you to create stackable workflows, trigger suitable actions, and add filters for a more sharpened targeting.

Pricing and Plans

GetResponse has the following plans:


This plan starts at $15 per month. It allows for a list size of up to 1000 contacts and has such features as email marketing, autoresponders, unlimited landing pages, and automation templates and landing pages and sales funnels.


Plus plan is the most popular and starts at $49 per month. The Plus plan has a limit of upto 100,000 contacts and includes every feature in Basic and such additional ones like Automation Builder and 5Webinar funnels.


With a list of up to 100,000 contacts, you can get this plan starting at $99 per month. You will get everything in Plus and such extra features as unlimited sales funnels and webinar funnels.


This plan offers tailored solutions for users with over 100,000 contacts. You can get a quote for their Enterprise plan by contacting them. The Enterprise solution offers everything in Professional plus such extras as an account manager and dedicated IP address.

Pricing for Getresponse email marketing plans for affiliates

If you wish to see more on their plans and pricing, follow this link.

Ease of Use
GetResponse offers you the best landing pages without complicating the access to this platform. Their beautiful, pre-built templates for email makes using GetResponse a breeze.
Trial Period
You can try GetResponse free for 30 days.

#2. Aweber

Aweber came second on our list because even though it is considered friendly towards affiliate marketing through email, it isn’t reputedly sophisticated when email marketing automation is considered. And, the platform doesn’t have landing pages. Otherwise, it offers other great features.

Aweber rightfully brags more than 51years years of experience in deliverability with a dedicated team and in-house 24/7 reputation management system to ensure the users’ email security.

With the Aweber automation tool, you will automatically send a sequence of emails you have set up. You will be able to send triggered email campaigns and use your customers’ actions for user tagging. Their drag and drop builders also are used to create automated sequences easily.

Pricing and Plans
Aweber has the following plans based on the number of subscribers:

  • 0-500 subscribers at $19 per month
  • 501-2,500 subscribers at $29 per month
  • 2,501-5,000 subscribers at $49 per month
  • 5,001-10,000 subscribers at $69 per month
  • 10,000-25,000 subscribers at $149 per month
  • For more than 25,000, you have to contact them for pricing.
Aweber email marketing Pricing for Affiliates

From these plans, you get such features as unlimited sending privileges, drag, and drop builder, impressive template library, 750+ native integrations, and many more. To view all the plans, their pricing, and features included, just hit this link.
Ease of Use
Aweber might not have the best functionality as compared to GetResponse, but it is relatively easy to use. They also avail customer support in case any user gets stuck or encounters any difficulties. The drag and drop feature also does wonders in easing use.

Trial Period
Aweber offers its users a 30 day free trial period.

#3. ConvertKit

When it comes to the most excellent combination of power and interface sleekness, then ConvertKit is a powerhouse with what might be the sleekest interface for users today. ConvertKit is mainly designed for creators and has made it third onto this list for this and more pros, as discussed below:

ConvertKit boasts a deliverability rate of 98.9% on over a billion messages sent, as seen in their April 2020 Deliverability Report. For all emails sent via this platform, the average open rate is 32.3%, which means this senders reputation can be ranked as very high.
ConvertKit uses a visual automation builder to send timely, targeted, and focused content with ease. This tool will help you as a creator to create powerfully automated funnels, establish rules and let the app do the rest, use actions to customize a subscriber path, be a step ahead of your subscriber, segment your audience and send well-targeted content.
Pricing and Plans
ConvertKit has the following plans for you:
To kick start your interest in ConvertKit, they offer the first plan, Free plan, at absolutely no cost. This plan comes with unlimited landing pages and customizable CTAs + signup forms, unlimited traffic, customizable domain setups, and an option to manage 500 subscribers.
This plan starts at $29 per month. It includes everything from Free plan and such additions as an option to manage 1,000 subscribers, visual automation funnels, and automated email sequences.

Convertkit email autoresponder for affiliate marketing bloggers

You can get more info on ConvertKit’s plans and pricing by visiting them here.
Ease of Use
As an online creator, ConvertKit offers you opt-in forms that are easy to embed and customizable. It has a very basic email editor, with only a few templates available. However, the editor might be a bit complicated to learn and use, and it might not be suited if you aim at sending attractive emails.
Trial Period
Apart from a Free plan, ConvertKit has a free 14 day trial period for potential subscribers of their Complete plan.

#4. SendLane

Sendlane is another friendly for affiliate marketers. However, they, too, have their ‘line on the sand’ that clearly defines what they do and do not accept as far as affiliate marketing is concerned. Their cool-kind approach towards email marketing in general and their availability of affiliate links that affiliate marketers can use to make a few bucks has earned the fifth spot on our list.

Sendlane deliverability cannot be quoted in a precise percentage, so the issue is a bit vague, but it is lower than that of ConvertKit, Aweber, and GetResponse.

Sendlane also incorporates behavior-based marketing automation in its platform, such automated funnels as abandoned cart funnels. They offer in-depth website tracking and data-driven messaging. They also provide a quite competitive segmentation tool for targeting campaigns.

Pricing and Plans
Sendlane offers the following plans:

This plan starts at $79 per month. It has such features as unlimited emails, drag-and-drop visual email builder, pre-built automation funnels and email templates, and a template library.

Pro plan starts at $125 per month. It includes everything in Growth plus multi-user access, integrations, and a dedicated account manager.

This plan starts at a one-time payment of $497. It is a package for starters with the necessary tools and education available.

Sendlane email marketing and autoresponders for affiliates

For more on Sendlane’s plans and pricing, follow this link.
Ease of Use
Sendlane has an interface that is attractive, quite intuitive, and building landing pages on this platform can be considered pretty use. All these piles up to providing a platform that is easy and fun to use.
Trial Period
Sendlane offers what they call ‘a free 14-day test drive’ of the Pro Package plan. You can check this out by following this link.

#5. Actionetics (Now called Follow Up Funnels)

Actionetics is famous for its follow-up funnels that you can create inside the platform. Actionetics has illustrated in detail the steps for creating Follow Up funnels on their website. Actionetics also has incredible features as unlimited contacts, and an option for sending customizable affiliate offers to your subscribers, among others that we discuss below.

This platform has high deliverability. They understand the importance of deliverability and have worked extra hard to ensure it is as close to 100% as possible.

Actionetics, by itself, is an automation platform provided by ClickFunnels. The beaver of features offered by Actionetics automation will enable you as an affiliate marketer to get more information on the market, communicate automatically with your market, create tags, and do a myriad of other things that automation tools on different platforms can do.

Pricing and Plans
Actionetics ha the following pricing tiers:
Click Funnels
This tier is suitable for starters creating their first funnel. It starts at $97 per month.
Click Funnels Platinum
This tier starts at a monthly fee of $297.
Click Funnels Collective
Click Funnels starts at $1497 per month.

Actionetics: Follow-Up Funnels for affiliate marketers

For more on the tiers available on Actionetics, follow this link.
Ease of Use
One of the most dominant features of Actionetics is its focus on simplicity, clarity, and a very user-friendly interface.
Trial Period
Actionetics has a free 14day period.

#6. EmailOctopus

Would you like to email a large number of users at a reasonable cost without compromising the success rates? Well, EmailOctopus claims to do this and much more, and we have given them a position in our listing so we can see just how well they do this.

EmailOctopus email marketing for affiliates

EmailOctopus has a reputation for high deliverability, according to a variety of users that we asked.

EmailOctopus has an Automation feature that allows you to send emails in bulk with just one click. You can also track the performance of your campaigns with minimal effort. The lists and campaigns are also unlimited, so numbers and limits won’t be a bother.

Pricing and Plans
EmailOctopus offers the following plans:
This plan is free. It includes up to 2,500 subscribers and a monthly limit of 10,000 emails. You will also get essential support and EmailOctopus branding on emails.

EmailOctopus email autoresponder for affiliate marketers

Pro has pricing that scales with your business. For subscribers total of 5,000, you get 50,000 emails per month for a monthly price of $20. With this plan, you get an email design that you are in full control of and priority support.

For more on their plans and pricing, visit their website by clicking here.

Ease of Use
EmailOctopus is reputedly easy to use with a neat and straightforward user interface. And in case any user has difficulties, the platform offers excellent customer support services too.
Trial Period
The platform doesn’t have a free trial period but instead offers the Starter plan for free.

Video Reviews of Best Email Autoresponders for Affiliate Marketers

Software Affiliate Marketers should avoid and why

The list you’ll see below has some software that appeared on our 2022 list of Best Email Marketing Software. However, if you do not want bogus or zero returns from your campaigns as an affiliate marketer, we recommend avoiding the four below (more to be added later). Most of them currently don’t support any sort of affiliate activity.


Mailerlite might be one of the cheapest options available, but please avoid it if you plan on using your email list for affiliate offers. Their terms of use are a bit hazy on Affiliate Marketing, which they prohibit and Affiliate Links, which they allow.


MailchimpMailchimp’s Terms of Use also prohibit Affiliate Marketing but allow Affiliate Links in their campaigns.


ActiveCampaign isn’t that friendly towards affiliate marketers, despite their unique approach to automation funnels that would be a massive boost to affiliates.

Constant Contact

Constant Contact has made a deliberate stance towards protecting its reputations and its customers by avoiding such users as niche affiliate marketers. They argue it is useful since such marketers as usually associated with spam.
Now, below you’ll find a list of the five best email marketing software for affiliate marketers.